Digital Marketing & E-commerce

Description

This comprehensive course is designed to equip participants with the necessary knowledge and skills to become Google certified professionals in the field of digital marketing and e-commerce. Through a combination of theoretical concepts, practical exercises, and real-world case studies, this course will provide a solid foundation in digital marketing strategies and techniques, with a focus on leveraging Google's tools and platforms.

Summary

The Google Certified Digital Marketing & E-commerce course offers a comprehensive learning experience for individuals aiming to excel in the digital marketing field. By leveraging Google's tools and platforms, participants will gain the skills and knowledge required to plan, execute, and measure effective digital marketing campaigns. Whether you are new to digital marketing or seeking to enhance your existing skills, this course will empower you to achieve Google certification and unlock exciting opportunities in the digital landscape.

Prerequisites

There are no specific prerequisites for this course; however, participants with a basic understanding of marketing principles and familiarity with the internet and social media platforms will benefit the most. A passion for digital marketing and a willingness to learn are essential.

Audience

This course is ideal for professionals, entrepreneurs, marketing managers, and individuals who wish to enhance their digital marketing skills and obtain the Google certification. It is suitable for beginners looking to enter the digital marketing field as well as experienced professionals seeking to stay updated with the latest trends and strategies.

Objectives

·        Understand the fundamentals of digital marketing and e-commerce.

·        Gain proficiency in utilizing Google's advertising platforms effectively.

·        Learn to optimize websites for search engines and enhance organic visibility.

·        Develop skills to analyze and interpret digital marketing metrics and data.

·        Master the art of crafting compelling and targeted digital marketing campaigns.

·        Acquire knowledge of e-commerce strategies and best practices.

·        Prepare for the Google Ads certification exams.

Curriculum
Digital Marketing & E-commerce